Bestola Consulting

What We Do

At Bestola Consulting, we help mid- to large-sized businesses humanize and optimize their people experiences.

We’re here to guide you in optimizing your service delivery, create clear processes for all phases of the client lifecycle (attraction through retention) and implement ongoing team development strategies to foster a fulfilled, high-performing team.

Service and Process Optimization

We’ll help you not only keep your promises to your clients, but exceed them. By optimizing your service and process flows with the right tools, data analysis and tracking strategies, we’ll identify gaps, enhance efficiency and ensure your operations run seamlessly.

Client Experience

We’ll help you create a seamless, high-impact client experience that keeps your clients satisfied for the long-run. By auditing your entire client lifecycle, we’ll identify pain points, streamline interactions, and implement strategies to enhance retention and loyalty — ensuring every touchpoint reflects your brand’s commitment to excellence.

Coaching

Coaching built for leaders who want to do more, be more and get their teams to the next level. Whether you're navigating the pressures of executive leadership, stepping into a new management role, or running for office, we meet you where you are. We offer two distinct coaching tracks, each grounded in the same core belief: the best leaders lead from the inside out.

Track One

Leadership Coaching

For executives, senior leaders, and high-potential managers ready to elevate how they lead, communicate, and inspire — at every level of the organization.

Executive Leadership Development

We work one-on-one with C-suite and senior leaders to sharpen strategic thinking, deepen self-awareness, and strengthen the leadership presence required to drive results and retain talent in high-stakes environments.

Mid-Level Manager Coaching

Mid-level managers are the connective tissue of any organization. We coach them to own their seat at the table — building confidence, improving team dynamics, navigating up and down the org chart, and developing the skills to move into senior roles.

Communication & Influence

Whether it's a board presentation, a difficult conversation, or a team all-hands, we help leaders communicate with clarity, conviction, and impact — so their message actually lands.

Track Two

Political Candidate Coaching

For first-time and experienced candidates ready to show up authentically, connect with voters, and run a campaign that reflects their values — not just their talking points.

Candidate Readiness & Positioning

Before you can win voters over, you need to know your story. We help candidates identify their authentic voice, clarify their "why," and develop a compelling narrative that resonates with the communities they're seeking to serve.

Public Presence & Messaging

From debates to door-knocking to earned media, we prepare candidates to show up with poise and purpose. We work on body language, message discipline, and the ability to connect on a human level — even in adversarial situations.

Resilience & Campaign Stamina

Campaigns are a grind. We help candidates build the mental and emotional resilience to stay grounded under pressure, manage criticism with grace, and keep showing up for voters when it matters most.

How We Do It

Discovery

First, we’ll meet with your key leaders and stakeholders to learn about your organization and its pain points related to its people experiences.

Diagnosis

Next, we’ll identify and define the root problem(s) barring your organization’s optimal delivery of services, processes, culture and performance.

Recommendation

Then, we’ll provide tangible tactics your organization can implement to achieve its goals/rectify pain points.

Action

Finally, we’ll help you implement tactics to get your organization, your people and those you serve on a path to sustained success.

Meet Jen Guzman, Founder

With more than 25 years of experience in human resources and client/employee experience, Jen has an exceptional track record of scaling organizations and building thriving workplace cultures.

Jen founded Bestola Consulting in 2022 with a mission to help businesses align purpose with output, streamline operations, and enhance people experiences to drive both satisfaction and performance. She currently serves as Chief Executive Officer of Bestola Collective, a thought leadership marketplace designed to inspire, educate, and advance a mission of bringing humanity back to business and public service.

During her time leading Rise Chicago — a non-partisan coalition of community leaders committed to restoring Chicago’s status as a world-class city where people want to live, work, and visit — Jen discovered the alignment between public service leadership and business leadership. That insight continues to shape her work today, as Jen champions a simple but powerful idea: that great leadership — whether in business or public service — starts with putting people first.

Meet Jen Guzman, founder of Bestola Collective

Contact Us

Fill out the form and we’ll be in touch to chat more about working together.

You can also reach out to Jen directly at jen@bestolaconsulting.com.